Providing Creative Direction by shaping and guiding the complete vision of each project, from concept development to final execution. Combining storytelling, visual consistency, and team leadership to ensure a cohesive and innovative approach that aligns with brand identity, audiences, and strategic goals.
CREATIVE VISION
CREATIVE MANAGEMENT
As Head of Creative, leading all facets of design projects from concept to execution while guiding a multidisciplinary team with clarity and vision. Championing collaboration and creative excellence to deliver refined, brand-elevating work that resonates and endures.
BRANDING DEVELOPMENT
Specializing in crafting distinctive identities for luxury products and brands, guiding each project from strategy to execution. Ensuring a seamless creative process that results in brands that resonate, inspire, and connect with their audience.
DESIGN & DEVELOPMENT SERVICES
Expert design and development services, specializing in luxury women's footwear, accessories, and lifestyle products. Combining creativity with strategy, guiding each project from initial concept to final product.
WORKING WITH ME
Design is more than creating beautiful products, it’s about shaping experiences and telling stories that resonate across cultures and lifestyles. I draw inspiration from art, design, craft, and architecture, the human cultures and lifestyles that shape our world and the beauty and patterns of nature. These influences guide me in creating designs that are personal, timeless, and deeply connected to how we live.
With over 15 years of experience across footwear, accessories, jewelry, and lifestyle design, I transform ideas into innovative, impactful work. My approach blends product design, creative direction, and brand strategy, ensuring every project is cohesive, authentic, and aligned with a brand’s identity. Every project begins by understanding a brand’s story, values, and goals, so whether refining a collection or shaping a broader creative strategy, the outcome is always meaningful and memorable.
I collaborate closely with teams to bring ideas to life; through product design, creative direction, or brand strategy - building concepts, stories and experiences that leave a lasting impression.
SERVICES INCLUDE:
Footwear, accessories, and jewelry design.
Concept development and creative direction.
Brand identity, strategy, and storytelling.
Global market collaboration and campaign ideation.